Antecedent of purchase intention: online seller reputation, product category and surcharge
نویسندگان
چکیده
منابع مشابه
The Influence of Online Product Presentation and Seller Reputation on the Consumers' Purchase Intention across Different Involvement Products
In online market, consumers tend to make use of other signals when assessing the product quality due to the aggravated information asymmetry. Taking the moderating effects of product involvement into account, this paper developed a research model to study the influence mechanism of product information presentation and seller reputation on consumers’ perceived product quality and purchase intens...
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This research focuses on various factors affecting online search intention which has been found to be a key predictor of online purchase intention. Data were collected from a sample consisting of mostly young adults with familiarity of computer use and online shopping experience. A structural equation model was employed to test hypotheses. According to the findings, utilitarian value of Interne...
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Multiple studies have attempted to explain the online shopping behaviour of consumers both in Information Systems (IS) and Marketing literature. However, given the widening gap between actual and expected increase in Internet-enabled or web-based consumer purchase transactions, the need to investigate the underlying factors for on-line purchase behaviour assumes increased significance. Also, th...
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Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...
متن کاملSeller Reputation
Seller reputation is an important asset because buyers often choose sellers on the basis of their reputation. This is particularly true when the quality of the good or service transacted is hard to measure and the parties cannot perfectly contract on the outcome of the transaction. As a consequence, the seller will be mindful of building and maintaining a good reputation through the information...
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ژورنال
عنوان ژورنال: Internet Research
سال: 2013
ISSN: 1066-2243
DOI: 10.1108/intr-09-2012-0175